Managing Your IdentityManaging your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work. Flexible vs. Static
1. If
company is new is it best to make sure that your brand is “flexible” meaning it can be modified to accommodate changes within infrastructure of company. Typically changes such as adding of new departments, removal of departments, or general changes in focus. 2. If company has been around for quite a while and has it’s focus nailed down then its time to create a graphical element that is more authoritative and defining or static would be proper term in this case.
Capturing your clients ethos
Now keeping these few guidelines in mind, how do we go about “creating” said graphic? There are a number of things to take into account on creative side of things and its important to really listen to client as you are now attempting to create what they “see” not what you see per say. Your clients may not always know that they need but you need to extract what they think it will look like “to them”. This is one way we capture “ethos” of company within graphical element.
